There is a difference between corporate headshots and corporate branding. Headshots are typically taken from the chest up and used for media, annual reports, websites, marketing, LinkedIn, etc. I am often asked to do both but this post is really about headshots. (Editorial portraits will come in a later post.)
Your headshot is your FIRST impression. Think first date...you can tell a lot about someone right off the bat. Thats why as a photographer I really try and capture personalities. Granted, it's a challenge if I only have 7 minutes with each executive but we really try mixing it up so that we get serious business shots , plus friendly more approachable shots. Either way the goal is to capture personality.
Makeup, hair and wardrobe is important. You want to wear what you usually wear to work. If you are in tech and wear t-shirts, we can make your causal look seem more business-like. If you are in banking, we recommend you wear a suit or what clients see you in. The absolute most important thing is to wear what you love and that will show through in the photo. Confidence is the best outfit:) We can give you more detailed info on that.
We use a solid backdrop for these and can come to your office or you can come to our studio in Atherton, CA. Black, white or grey backgrounds are most typical but trends are leaning to color-yellow, pink, blues. We have it all!